About Emily

Jul 28, 2022 | Emily's Blog

Growing up, I was a keen swimmer, competing on a regional & national level. Back then, it was perfectly normal for my dad to hand me 30p after an hour of arduous training in the pool, so I could buy a pack of fruit pastilles from the vending machine. Those sugar-coated sweets never did survive the 20-minute journey home. Now it seems almost blasphemous to even suggest that a parent can give their child some sugar…

During my university years, and my passion for nutrition & health started to develop. I became interested in how important food is for longevity, general wellbeing, and performance. I studied my master’s in human nutrition before taking the research route by completing my PhD at the University of Leeds; this time focussing on the psychology of eating.

Why psychology? Because every time you eat, you are making a decision: What to eat, how much to eat, where to eat it?

How much control do you have over these decisions? What impacts the decisions you make? How much do your thoughts & feelings influence the decision? And how much does social media dictate your choices?

Three years later, I decided on a whim to apply for a job as a Nutrition Specialist for Nestle (mainly for nostalgic reasons… I missed those fruit pastilles). I certainly did not expect to spend the next 6 years working for the largest food & beverage company in the world.

I put a lot of value on my knowledge of the food industry, food processing & production. I now have a broad understanding of food policy, food safety & regulations, packaging, consumer research, and marketing. As the end consumers, I feel there is a lot that people don’t know about the food chain, and a lot of misinterpretation and negatively brought by media towards food industry, despite many of us relying on it.

In 2018, my love for products had run its course. I wanted to work with people, and I wanted to do more in the world of fitness and health… So my husband (a personal trainer) and I decided it was a good idea to buy a gym!

We had a lot of expertise between us, but no idea how to run a business. Nevertheless, I have always been a quick learner, so how hard could it be? Of we went with our 2 Frenchie’s, 2 cats, and a whole lot of passion.

And now here I am. Running a gym in beautiful Bollington (a small town on the outskirts of Macclesfield in Cheshire) and helping clients through my nutrition & health coaching.

My clients range from those aiming to lose a few pounds, to those who want to focus their food intake to support sport performance. I work with numerous clients who have more specific food or body issues including those who suffer with medical conditions such as IBS or IBD, those with specific food allergies or intolerances, and those suffering with eating disorders or have disordered eating practices. I also help vegans and vegetarians find a balance with their intake to ensure they are getting all the vitamins & minerals they need, and women at peri-menopausal age through to post-menopause, who are experiencing changes in appetite and body shape.

Stories from Instagram

Sorry this is a lot longer than normal but heres a bit of chocolate/sugar reduction education.

Why we can’t “just take the sugar out” of our favourite foods.

The real question is “do we even need to”?

Foods are meant to be enjoyed. Foods like chocolate are meant to be enjoyed in moderation.

The problem is never the food itself. Chocolate is delicious, as it should be.

Ps. Chocolate labelled as sugar reduced tastes like 💩 It’s not chocolate. 

Need help? DM me.

#nutrition #food #foodie #health #producttechnology #foodindustry #chocolate #sugar #diet

Sorry this is a lot longer than normal but heres a bit of chocolate/sugar reduction education.

Why we can’t “just take the sugar out” of our favourite foods.

The real question is “do we even need to”?

Foods are meant to be enjoyed. Foods like chocolate are meant to be enjoyed in moderation.

The problem is never the food itself. Chocolate is delicious, as it should be.

Ps. Chocolate labelled as sugar reduced tastes like 💩 It’s not chocolate.

Need help? DM me.

#nutrition #food #foodie #health #producttechnology #foodindustry #chocolate #sugar #diet
...

PLEASSSSEEEE stop believing everything you read!

If we keep listening to the next new big thing in dieting, we’re going to run out of things to eat. 

We didn’t get it right with grapefruits.

We didn’t get it right with cabbage soup.

Gluten free faded out. 

If we believe everything we read now, we would currently be dying from…

Carbs 🥖
Meat 🥩
Carbs 🥔
Vegetables 🥦
Processed foods 🍪
Anything cooked 🍝
Carbs 🍐
Solid foods 🍣
Anything Tim Spectre doesn’t like 🧁
Carbs 🥪
Your own gut microbiome because you ate a carb 🦠 

Instead, let’s focus on the tired & tested.

Want to lose weight? Calorie deficit. In whatever way is most sustainable for you.

Eat your fruits & vegetables (please carnivores).

Eat fibre (also, please carnivores).

Eat less saturated fat 🥓 & more polyunsaturated fats 🥑

Eat lean sources of protein 🐓 

❌DELETE anyone with extreme views that preach the removal of entire food groups.

… anyone that works in absolutes “it WILL ruin your health”

… anyone who doesn’t understand inflammation. 

Thanks.

#nutrition #health #dieting #evolution #extremeviews #facts #wellnessindustry #carbs #enjoyfood #foodie #lovelife

PLEASSSSEEEE stop believing everything you read!

If we keep listening to the next new big thing in dieting, we’re going to run out of things to eat.

We didn’t get it right with grapefruits.

We didn’t get it right with cabbage soup.

Gluten free faded out.

If we believe everything we read now, we would currently be dying from…

Carbs 🥖
Meat 🥩
Carbs 🥔
Vegetables 🥦
Processed foods 🍪
Anything cooked 🍝
Carbs 🍐
Solid foods 🍣
Anything Tim Spectre doesn’t like 🧁
Carbs 🥪
Your own gut microbiome because you ate a carb 🦠

Instead, let’s focus on the tired & tested.

Want to lose weight? Calorie deficit. In whatever way is most sustainable for you.

Eat your fruits & vegetables (please carnivores).

Eat fibre (also, please carnivores).

Eat less saturated fat 🥓 & more polyunsaturated fats 🥑

Eat lean sources of protein 🐓

❌DELETE anyone with extreme views that preach the removal of entire food groups.

… anyone that works in absolutes “it WILL ruin your health”

… anyone who doesn’t understand inflammation.

Thanks.

#nutrition #health #dieting #evolution #extremeviews #facts #wellnessindustry #carbs #enjoyfood #foodie #lovelife
...

Let’s talk about chocolate…

For anyone who didn’t know, I used to work in the food industry for product research in confectionery so I know a lot about chocolate.

Hit me with any questions!

Happy Easter 🐣 

#nutrition #health #chocolate #easter #eastereggs #confectionery #fitness #mindful #food #foodie

Let’s talk about chocolate…

For anyone who didn’t know, I used to work in the food industry for product research in confectionery so I know a lot about chocolate.

Hit me with any questions!

Happy Easter 🐣

#nutrition #health #chocolate #easter #eastereggs #confectionery #fitness #mindful #food #foodie
...

Give me strength ☕️ 

The theory is that coffee [caffeine] has been “proven” (it hasn’t) to “encourage fat storage around the mid-section” through the stimulation of adrenaline, in turn stimulating cortisol (stress hormone) release. 

In the body, every action has MULTIPLE reactions. It is the NET of these reactions that matter, i.e., do the positives outweigh the negatives or vice versa?

So yes, caffeine intake does stimulate a small increase in cortisol, but…

Caffeine intake actually promotes weight loss (or at least reduces weight gain) because it ALSO increases metabolic rate, fat oxidation, & energy expenditure, & reduces appetite. 

In addition, moderate caffeine consumption is generally associated with some health benefits e.g., reduced risk of certain diseases, improved physical & cognitive performance. 

https://doi.org/10.1080/10408398.2018.1507996.
https://doi.org/10.1146/annurev-nutr-071816-064941.

#nutrition #health #coffee #caffeine #science #bs #weightloss #fitness #exercise #appetite

Give me strength ☕️

The theory is that coffee [caffeine] has been “proven” (it hasn’t) to “encourage fat storage around the mid-section” through the stimulation of adrenaline, in turn stimulating cortisol (stress hormone) release.

In the body, every action has MULTIPLE reactions. It is the NET of these reactions that matter, i.e., do the positives outweigh the negatives or vice versa?

So yes, caffeine intake does stimulate a small increase in cortisol, but…

Caffeine intake actually promotes weight loss (or at least reduces weight gain) because it ALSO increases metabolic rate, fat oxidation, & energy expenditure, & reduces appetite.

In addition, moderate caffeine consumption is generally associated with some health benefits e.g., reduced risk of certain diseases, improved physical & cognitive performance.

https://doi.org/10.1080/10408398.2018.1507996.
https://doi.org/10.1146/annurev-nutr-071816-064941.

#nutrition #health #coffee #caffeine #science #bs #weightloss #fitness #exercise #appetite
...

One for the ladies. Just a few practical nutrition tips to help with appetite when going into peri- & menopause. 

Easier said than done so please reach out if you need additional support.

And please be aware that nutrition can be supportive when trying to reduce symptoms, but nutrition is not medicine. It can not be used as a replacement for HRT.

#nutrition #health #menopause #perimenopause #nutritionsupport #nutritioncoaching #appetite #food #foodie #protein

One for the ladies. Just a few practical nutrition tips to help with appetite when going into peri- & menopause.

Easier said than done so please reach out if you need additional support.

And please be aware that nutrition can be supportive when trying to reduce symptoms, but nutrition is not medicine. It can not be used as a replacement for HRT.

#nutrition #health #menopause #perimenopause #nutritionsupport #nutritioncoaching #appetite #food #foodie #protein
...

#girlpower and all that…

Everyone starts somewhere. The key is to start.

Be inspired. 

Feel empowered.

And one day, you’ll be the inspiration 💚

@danwilliams.takeyourshot 
@awmuscleandfitness 

#nutrition #fitness #health #inspire #girlswholift #womenwholift #bodybuilding #strength #motivation #strongwomen #muscle #workharder

#girlpower and all that…

Everyone starts somewhere. The key is to start.

Be inspired.

Feel empowered.

And one day, you’ll be the inspiration 💚

@danwilliams.takeyourshot
@awmuscleandfitness

#nutrition #fitness #health #inspire #girlswholift #womenwholift #bodybuilding #strength #motivation #strongwomen #muscle #workharder
...

It’s important that we can recognise foods that are nutrient dense and supportive of health. These are the foods you should focus your diet around.

Non-nutrient dense foods are also fine. These are the foods you can enjoy in moderation.

Assuming that one is unprocessed (or minimally processed) and the other is processed (or ultra processed) is incorrect & frankly quite damaging.

There are ultra processed foods out there that are fortified with vitamins & minerals commonly lacking in the diet, and therefore can be important to some people’s health. They shouldn’t be judged for eating them.

It’s also important to consider access and affordability of leading an unprocessed life. It’s quite elitist. It’s not always possible and probably not wanted. It’s just another way of introducing rules around eating and barriers around food enjoyment.

If you supplement your diet, your pills are processed.

Ps. The Zoe probiotic kefir drink is processed. Designed by the man who demonises processed foods. That is the world we live in. 

#nutrition #health #food #foodie #fitness #processed #wellbeing #nutritioncoach #healthcoach #lovelife

It’s important that we can recognise foods that are nutrient dense and supportive of health. These are the foods you should focus your diet around.

Non-nutrient dense foods are also fine. These are the foods you can enjoy in moderation.

Assuming that one is unprocessed (or minimally processed) and the other is processed (or ultra processed) is incorrect & frankly quite damaging.

There are ultra processed foods out there that are fortified with vitamins & minerals commonly lacking in the diet, and therefore can be important to some people’s health. They shouldn’t be judged for eating them.

It’s also important to consider access and affordability of leading an unprocessed life. It’s quite elitist. It’s not always possible and probably not wanted. It’s just another way of introducing rules around eating and barriers around food enjoyment.

If you supplement your diet, your pills are processed.

Ps. The Zoe probiotic kefir drink is processed. Designed by the man who demonises processed foods. That is the world we live in.

#nutrition #health #food #foodie #fitness #processed #wellbeing #nutritioncoach #healthcoach #lovelife
...

If you’re trying to lose fat, don’t over complicate it.

1. Make sure you’re in a calorie deficit

2. Focus on protein & fibre intake for satiation (& protein for lean body mass).

3. Fats & carbs are interchangeable. Eat what you prefer! Enjoy what you eat.

The success of your fat loss journey is underpinned by compliance & sustainability. 

@danwilliams.takeyourshot 
@awmuscleandfitness 
@aw_muscleandfitness_owner 
@full_boar_sports 

#nutrition #health #food #foodie #fatloss #diet #protein #sustainability #compliance #fitness #nutritionfacts

If you’re trying to lose fat, don’t over complicate it.

1. Make sure you’re in a calorie deficit

2. Focus on protein & fibre intake for satiation (& protein for lean body mass).

3. Fats & carbs are interchangeable. Eat what you prefer! Enjoy what you eat.

The success of your fat loss journey is underpinned by compliance & sustainability.

@danwilliams.takeyourshot
@awmuscleandfitness
@aw_muscleandfitness_owner
@full_boar_sports

#nutrition #health #food #foodie #fatloss #diet #protein #sustainability #compliance #fitness #nutritionfacts
...

There is only 1 way to lose weight.

A calorie deficit.

The end.

On another note - I’m really anti- labelling diets. Why do we need to?! 

@danwilliams.takeyourshot 🎥 

#nutrition #health #intermittentfasting #diet #weightloss #fatloss #nutritionfacts #fitness #nutritioncoach #healthcoach

There is only 1 way to lose weight.

A calorie deficit.

The end.

On another note - I’m really anti- labelling diets. Why do we need to?!

@danwilliams.takeyourshot 🎥

#nutrition #health #intermittentfasting #diet #weightloss #fatloss #nutritionfacts #fitness #nutritioncoach #healthcoach
...

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